Greg Luther is known as the most sought after mentor and business coach in the real estate world today. Born and raised in Columbus, Ohio he struggled as a new licensee during his first year like many new agents within the industry do. After seeing veteran agents around him struggling, even though they've been doing this for over 10 years, he decided to find a better way because the average agent couldn't teach him to become successful. He became a master at marketing and immediately became one of the top real estate agents in the country earning millions of dollars and selling hundreds and hundreds of homes.


Today, Greg lives in Tampa, FL & Columbus, OH and coaches nearly 30,000 agents at various levels throughout the United States. As he grew from a six figure business to a multi-million dollar business, he realized he could teach others how to duplicate a systematic approach to ensure closings every single month of their career.

His passions and interests include not only assisting agents involved in his Coaching Programs, but he also owns a stable of over 140 racehorses which race in 6 states for several million dollars in purses.


He’s an advisor to thousands of real estate agents all over the US and he’s acquired real estate brokerages in several states. As a multi-millionaire entrepreneur, his advice is sought after by agents looking to create massive improvements to their real estate business.

As a speaker, seminar leader and mastermind member, Greg has shared the stage with Zig Ziglar, Brian Tracy, Gene Simmons, Dan Kennedy, Tony Robbins, Brendon Burchard, Frank Kern and countless others. Many of the mastermind and marketing events he’s been involved with have carried price tags north of $25,000 each.


As a real estate agent, Greg bootstrapped his business from nothing using a $1500 loan to get his real estate license. He quickly became one of the highest paid agents in America securing clients at commissions ranging from 7% to 10% even in the face of discount brokerages. He later began partnering with agents all over the country and coaches a select group of private clients in a 1-on-1 fashion with many closing 8-15 homes monthly. Greg takes pride in his ability to build an agents business with their "end game" in mind.


What Agents Are Saying

“Greg's presentation was a life changing event”

Tomiya G | Licensed Agent

"Greg has created a great foundational training!"

Dawn W | Licensed Agent

"Greg’s information is relevant and innovative."

Ben G | Licensed Agent

“Greg and his team are awesome and I would recommend them for any agents.”

Alicia S | Licensed Agent

“Anyone wanting to take their game to the next level needs to learn from Greg!”

Yaveth P | Licensed Agent

“Greg is a superb coach, and a marvelous communicator.”

Flora M | Licensed Agent

"Looking forward to a successful future building my business with you."

David C | Licensed Agent

“Greg, you have knocked it out of the park for me with this marketing workshop! This will completely change my business!”

Jann F | Licensed Agent

“I wish I had found you earlier in my real estate career. Thanks for all you do.”

Bill R | Licensed Agent

“I like his straight forward bottom line approach and the tools and psychology he incorporates for successful outcomes.”

Cathy S | Licensed Agent

Who is Greg Luther?


Greg Luther

My legacy won't be the money I made, it will be the people I helped.