Real Estate Coaching - Greg Luther

Becoming the Best Agent You can Be

You likely didn’t get into real estate to be a ‘mediocre’ agent. Although there isn’t anything wrong with ‘average’ (after all, most agents statistically fall into the average or underperforming category), we venture that you want more from your career (and life).

In this guide we’ll break down the key tenants of becoming a better listing agent, offering actionable advice you can implement today to kick your career into high gear.

What Does it Take to Be The Best?

As with anything in life, passion, dedication, resilience, and good old fashioned hard work are all necessary ingredients. But beyond these ‘textbook’ answers, you can implement the following to be a better listing agent in no time.

In no particular order, let’s dive in…

1. Be a Better Marketer

As a listing agent, a core component of your job is to get your listings in front of the right buyers, at the right time, with the right message.

Failure to do so results in a mismatch of ‘fit’ and lackluster results.

Yet this is one area where ‘average’ listing agents fail to apply themselves. There are no shortcuts to mastering marketing, but with the right courses, templates, scripts and guidance you can hit the floor running.

In today’s digital age this means taking a deep dive into the world of online marketing. Search Engine Optimization, Search Engine Ads (such as Adwords), organic social media marketing and social ads are a great place to start. But don’t be afraid to think outside the box. 

2. Build and Leverage your Network: the right way

A real estate agent is only as good as their network. This includes friends, colleagues, industry professionals, and other professionals in related but non-competitive markets. 

But this has to be done correctly. Too many agents try to ‘build’ their network with spammy messages on social media, or without providing value. For each professional target in your network, develop a plan as to how you will serve and deliver value to THEM first.

By acting selflessly and in the best interest of your network, those in your network will return the favor when the time is right. Do this often and frequently, and you’ll have more referrals and ‘favors’ coming your way than you have hours in the day to handle.

Examples Include:

  • Bankers
  • Mortgage brokers
  • Property appraisers 
  • Auctioneers 
  • Personal finance advisors 
  • Moving companies 
  • Home services contractors 
  • Real estate agents
  • Brokers
  • And more…

3. Adopt and Utilize Technology in Your Business 

Today’s real estate market moves at the speed of technology. Having the right technology stack for your business as a listing agent can improve efficiency and accuracy, while optimizing time and bringing down your costs.

Examples Every Listing Agent Should Have in Their Technology Toolchest:

  • An online meeting/booking software or web app
  • A CRM (customer relationship management) software 
  • Project management software (to manage each listing, process and promotion)

4. Prioritize Your Schedule and Get Consistent With Goals 

Each day should be planned for success, yet all too often listing agents get ‘bogged down’ with busy work that feels like a lot is getting done, when in fact, it’s not really moving the needle all that much.

Start with the end goal in mind. Break this down by a daily goal, weekly goal, monthly, quarterly and yearly.

Next, reverse engineer what is necessary to reach each of those end goals. Once you have the tasks required to achieve success, prioritize them.

Set yourself up with a block schedule that prioritizes tasks based on the impact they will have on your career as a listing agent, and align those with your short, mid and long term goals.

Doing so will ensure each hour of each day is FOCUSED on what really matters.

5. Work ON your Business, Not IN it

As a listing agent, your plates are full of tasks that keep you working IN the business, not on it. What we mean is that a lot of tasks as an independent contractor take away from you doing what you do best: selling houses. 

Most listing agents have to take care of accounting (expenses, receipts, etc.), taxes, administrative work, scheduling, emailing, buying office supplies, and so on.

All of which takes away from you taking your listing agent career to new heights. 

For Every Non-Critical Task Ask Yourself:

  • Can this be automated with technology
  • Can this be outsourced cheaply to a virtual assistant 

Both of these options are critical as you grow your career, enabling you to spend more time doing what matters most.

Ready to Become A Better Listing Agent?

At Greg Luther Coaching, agents become industry titans, learning the skills necessary, and getting access to the resources needed to dominate their local market.