Leveraging Your Business


We all know that you’ll have more leverage with listings as opposed to buyers. Additionally, we know that if you personally handle all sellers yourself and keep 100% of the commission while giving all of your buyers to a buyer’s agent on a split, you’ll make more money with the sellers.

But let me stop you there for a second. You’ll actually build a big business with those buyer clients.

Let me reframe this for you. Imagine you own a car lot. You’ll keep 100% of the commissions on the cars you sell. But when you go golfing and all of the other salespeople sell cars you’ll keep 60% of the commissions. Which is better? Especially if you scale your model up so that you have enough business for 2 or 3 agents? And remember, these are clients that you’ll never even meet, let alone drag them around showing homes, dealing with inspections, addendums, appraisals, etc.

THIS is the advantage of having a real team and a predictable system in place for continuous profits. It means you have more freedom to do what you want to do. Traveling, golfing, shopping, fishing, whatever you choose. When you have this in place, you’ve become systems dependent rather than dependent upon you working your fingers to the bone 24/7 needing to handle absolutely everything yourself.

Leverage to me is utilizing your knowledge and your skills to earn money WITHOUT working so hard. This is where the real money is made. It also allows you to scale up your model and focus on your business model rather than spending every waking moment with clients.

Start operating from a theory of plenty rather than scarcity. There’s lots of money to be made. You simply need leverage with people & systems.

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