Fortunately, we have this lead generation thing mastered these days. Generating interested prospects is easier now than ever before and many of our agent members are generating hundreds monthly with a large percentage of them being generated for free.
The question becomes, “How do we convert these things to meet us face-to-face?”
Let’s start with this fact…If your offer sucks, they will never meet you. They’ll say they aren’t in a big hurry, they have another agent helping them, they are just going through the listing agent, they are waiting a few more months.
Why? Because the offer isn’t appealing! What are you offering them? To help them with their home sale? Boy, that sounds exciting. And very much needed! They’ll say “no thanks, I got it”.
As you structure an irresistible offer, you also need to think about how you will transition them from various communications to ultimately meeting you in person. Here’s what I mean…
If you are generating leads in Facebook Marketplace, they are coming in with Facebook Messenger and you don’t get their phone number. So what offer are you giving them to get their email address and phone number?
If you are generating leads through the Lead Ad platform or you are sending people to your own opt-in page, how are you getting them to answer the phone or otherwise communicate with you in a two way fashion so that you can create the relationship, build value and close for the face-to-face?
When you find yourself puzzled on these answers, the LAST thing you’d want to do is try to generate more leads or believe that these leads are no good.
I am right now in the process of buying another new truck for my racehorses. Every one of the dealers is trying to get me on the phone. I don’t want to talk on the phone. I want to buy a truck. Let a dude tell me he can personally drive the perfect truck over to me and watch how fast I buy it. But he won’t get me on the phone. The good ones are GREAT at converting through text, email, Facebook and more. How about you?
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