The New Generation We Are Selling To
Millennials are now 20 to 35 years old. While they’ve lived with their parents WAY too long, we see them beginning to inch out into the real world. Of course a percentage of them have already owned homes and they left the nest in a timely fashion, creating their own footprint in America.
We have to sell MUCH differently to this group of people. And by the way, you’ll need to know how to attract and motivate them over the next few years unless you plan to sell only to those that are mid 40’s and older.
I’ve just finished reading an OUTSTANDING book for the 2nd time entitled Empire Of Illusion. It was written in 2009 so some of the info is outdated but most of it applies to today. A few pages of importance regarding this rant are pages 38-39, 45 and 50-53. One thing the book references is the declining discernment of the consumers we deal with. This group believes they can learn everything from Youtube and everything should be given to them for free (including your service). As a matter of fact, you’ll find them to be very entitled. As a majority, they get 100% of their news from the newsfeed on Facebook and online media like CNN.com as well as the gossip from other online friends, family, etc, all for free so why would they ever bother to even pay fifty cents for a paper? Simultaneously, they try to get everything for free, like college education and for that matter, a guaranteed living wage not tied to work at all.
Personally, I hate everything about the laziness and entitlement as well as the lack of work ethic with virtually zero desire to make their own little dent in the universe. But with that said, you and I are turning into old people. We gotta sell to newer generations from time to time rather than ignore them any longer.
Click a button, get a mortgage. Watch a 2 minute video to find out how to save money by not using a Buyer’s Agent. Learn how you can negotiate the home inspection to knock another $1,000 off of the house from your agent’s commission. THIS is the world we must compete in. Next year will likely be worse than this one.
But with all of that being said, rest assured there’s a small group of individuals in EVERY generation that are our BEST prospects. In the coming months, I’ll introduce you…