There’s A Knock At The Door
I usually work from home when I’m at the Tampa house. Last week around 4:45pm there was a knock at the door. That’s not uncommon as this gorgeous woman I’m married to has a bit of a shopping addiction so we get deliveries every single freakin’ day of my entire life.
Peeking out the window, I can see that it’s not a delivery guy. It’s someone holding a folder. I open the door to find that it’s a Realtor, door knocking the entire neighborhood! Holy crap, they still do this stuff.
I figured I’d go ahead and strike up a conversation with her because she had no idea who I was. She told me she doesn’t really have any specific buyers looking in the neighborhood but she was trying to get a listing because she knows they sell fast in this neighborhood. Through “casual” questioning, I found out that she’s been knocking on doors since noon, most people aren’t home and she’s had a couple dozen conversations that were extremely short, basically saying “no thanks” and then door slam.
What a humiliating way to do business. A full 5 hours of knocking on doors, subjecting yourself to who knows what could happen to a lady, to have virtually zero results.
I felt sorry for her so I told her a little bit (truly, very little) about what I do and gave her a little postcard that would tell her how to get on a webinar training I was doing. She then proceeded to tell me that her broker probably wouldn’t let her do it because back when he sold real estate in the 80’s, all they did was knock on doors and get their name out there and it worked like a charm. Yeah dummy, that was before the internet.
Unfortunately, there are a lot of people in a leadership position these days that are leading people off of a cliff.