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No matter how big or small your real estate business is, you have tasks that must be completed which are only worth $12 per hour. And if you don’t have an assistant, you are the assistant.

Every week I talk to agents that can never get around to doing the things that are worth $2,000 per hour because they are so busy doing the $12 per hour stuff. They use that “busy work” as an excuse for not doing the profitable activities they should be doing like calling prospects, following up with leads and setting up appointments. They are so busy doing the silly activities that they never find time to do a Profit and Loss Statement each month.

What’s the point in being a real estate agent if you aren’t running it like a business? Why work another year if you aren’t getting closer to your retirement goals? Why would someone keep doing the same thing over and over if they aren’t seeing their net worth increasing on an annual basis?

The problem is they are just allowing their business to own their time, rather than the other way around. And worse, they are doing activities that truly rip tens of thousands of dollars out of their bank account in the form of lost income.

There are lots of marketing activities that are NOT getting done in your business every day. This creates missed opportunities. Every week there are people in your marketplace that are listing their home for sale or beginning the home buying process and they are stumbling across other people, rather than you. This is a major loss of income opportunity for you. If you aren’t aggressively pursuing each and every FSBO every week until they list, you are leaving them to list with someone else (83% do!). If you aren’t getting the expireds, marketing to divorce prospects, working with family law attorneys and probate attorneys, working your investor funnels, attracting luxury level clients, getting business in your most desired niches and more, you are just leaving money on the table. But a low-cost assistant can handle all of this and make you a fortune by keeping you out on appointments.

So let me ask, if you create a job description for someone that will increase your income by $15,000 per month, how much can you pay?

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