Every year, without fail, most agents make one crippling mistake this month—and it costs them thousands in missed opportunities.
They coast.They dabble.They “stay busy” without staying focused.And by the time they realize they’ve wasted May and the summer deals are gone. The pipeline is dry. The panic sets in.But not you.Not this year.Because you’re about to see exactly what the mistake is—and how to dodge it like a pro.
The #1 Mistake Agents Make in May?
Waiting to “get serious” after Memorial Day.
They treat May like a prep month instead of a performance month.
“I’ll start that campaign after the holiday.”
“Let’s circle back next month.”
“No one wants to move until school’s out anyway…”
Wrong. Dead wrong.Because the best agents—the ones who dominate every summer—are already in motion. Their campaigns are launched. Their follow-ups are rolling. Their marketing is locked and loaded.
They don’t wait for the heat—they bring it.
Why Waiting Even a Few Weeks is So Dangerous
Real estate is a momentum game.And momentum doesn’t show up all at once. It builds.Quietly. Daily. Deal by deal.When you delay in May, you’re not just losing days—you’re losing compound effect.
That Facebook ad you would have launched?
That follow-up you should have sent?
That handwritten note you could have mailed?
Those actions ripple. One of them could’ve landed your next $12K commission.
Instead… you let it slide.
The agents who succeed are the ones who stack small wins early. They don’t wait for summer. They create it.
What To Do Instead
Let’s make this month your launchpad—not your lull.Here’s your 3-step May Momentum Plan:
1. Pick Up the Phone and Go Hunting
Pull up your lead list. Every “maybe.” Every “not yet.” Every “circle back next season.”
Guess what? It’s next season.Make the call. Send the text. Fire off the video message.Your competition is napping. This is your chance to grab mindshare while everyone else fades into the background.
2. Drop the “Check In” and Deliver Value Instead
Don’t just say, “Hey, just following up…”
Instead, say something that matters:
“Inventory’s tightening—just wanted to make sure you don’t miss the next great deal.”
“I’ve got a few listings coming that aren’t even on the market yet. Want the first look?”
“We’re entering the hottest showing season of the year—are you still planning to make a move?”Make them feel like they’re missing out if they don’t talk to you.Because they are.
3. Plug Into Power Every Single Day
This is the hardest part of going solo in this business—you start to coast, and you don’t even realize it.That’s why the sharpest agents are showing up on Greg Luther’s Facebook page daily. They’re learning, adjusting, and staying fired up while others flatline.
May is your chance to build something big.Or it’s your excuse to take it easy—and suffer for it later.The agents who dominate June, July, and August?They win May. Period.
If you’re ready to stay ahead of the market, ahead of your competition, and ahead of your own excuses…
Follow me on Facebook today:
facebook.com/gregluthercoaching
I’ll show you what to say. How to say it. And how to make this your best summer yet—starting now.
To your unstoppable success,
Greg Luther
Greg Luther
