by Greg Luther | Jul 1, 2025 | Real Estate Coaching
The appraised value of a home is not the market value. Not even close. If you’ve been relying on appraisals to set expectations, justify prices, or steer the deal — you’re already losing. You could get three different appraisals on the same house and end up with three...
by Greg Luther | Jun 26, 2025 | Real Estate Coaching
The Market Isn’t Broken—But Your Strategy Might Be If you’ve got listings that aren’t moving… If sellers are starting to get twitchy… If your inbox is filling with “any updates?” texts every morning… You’re not alone. But you’re not powerless either. Because what most...
by Greg Luther | Jun 24, 2025 | Real Estate Coaching
You show the homes. You answer every question. You follow up like a pro. And just when it feels like they’re ready to go… “We’re just going to wait.” Cue the silence. Cue the frustration. Cue the sinking feeling in your gut. Because you didn’t just lose a buyer....
by Greg Luther | Jun 19, 2025 | Real Estate Coaching
You ever hang up the phone and think, “Ugh, that didn’t land right”? You didn’t mean to sound pushy. You weren’t trying to be awkward. But something about your tone, your phrasing, or your message just felt… off. That’s not your fault. It’s your language. Because most...
by Greg Luther | Jun 17, 2025 | Real Estate Coaching
Let’s kill the myth right now: Success in real estate doesn’t come from working 80 hours a week. It comes from doing the right thing for 3 minutes a day—and doing it consistently. Because if your phone isn’t ringing… If your pipeline feels dry… If you’re “busy” but...
