And the Best Time for You to Be a Hero”
If you’re working with buyers right now, you’ve probably seen it. The hesitation. The second-guessing. The deer-in-headlights look when they hear the latest mortgage rate or see how few listings are actually available.
May should be full of excitement—new listings, fresh starts, more daylight—but for many buyers, it feels like a storm cloud rolling in. They don’t know whether to move forward or run for cover. And for agents who don’t know how to lead them through it, deals slip through the cracks. Opportunities vanish. And confidence takes a nosedive.
But while May can be the most dangerous month for buyers, it’s also the best opportunity for you to become a hero in their story. And not just any hero—the one who brings clarity when everything else feels uncertain. The one who protects their money, their time, and their emotional bandwidth. The one they remember, refer, and rave about when the keys are finally in hand.
See, most agents are still stuck in “show and hope” mode. Show a house. Hope the client figures out what to do. Hope they feel confident. Hope they don’t get cold feet. That’s not leadership—that’s luck. And luck doesn’t close deals in a market like this.
Right now, buyers are overwhelmed by noise. They’re seeing headlines that scream “Interest Rates Spike Again!” and “Housing Crisis Looms!”—and they’re paralyzed by fear. They don’t know what’s true, what matters, or who to trust. Which is why your voice has never been more important. This is your moment to rise above the noise and become the calm in their chaos.
So how do you do it?
First, you shift the conversation. You stop talking about the market, and you start talking about them. What are their goals? Why are they buying now? What’s at stake if they wait too long? If the answer is “We want a bigger home before the baby comes” or “We’re relocating for work”—then rates and inventory aren’t the real issue. Certainty is. And that’s something you can provide.
Second, you need to bring urgency—but not pressure. Buyers need help understanding that waiting isn’t always safer. Waiting could mean paying more later. It could mean losing out on the home they actually want. It could mean watching rates rise again while they’re still sitting on the fence. You’re not pushing them—you’re protecting them. That’s what professionals do.
Third, you’ve got to master your messaging. In times like this, scripts matter. Language matters. If you stumble over your words or sound unsure, your clients will absorb that uncertainty. But if you speak with clarity, confidence, and conviction? They’ll lean in. They’ll trust you. They’ll move forward.
That’s what I’m teaching every week on my YouTube channel—real conversations, real strategies, and real results from agents just like you who are guiding buyers through this market and getting deals done.
If you’re tired of clients dragging their feet, second-guessing everything, and ghosting you right before writing an offer, you need to get plugged into this. I’ll show you exactly what to say, how to say it, and how to move buyers from fear to action.
You don’t have to be pushy. You just have to be prepared. Because the agents who win in May are the ones who know how to lead—when everyone else is just reacting.
Follow me on YouTube now and get the exact buyer strategies top agents are using to turn May into a closing machine.
Click here to follow Greg Luther on YouTube
To your unstoppable success,
Greg Luther
Greg Luther Coaching
