So Why Are Some Agents Still Crushing It?”
The headlines are screaming doom.
“Inventory at Record Lows!”
“Rates Hit New Highs!”
“Buyers Backing Out in Droves!”
If you’re like most agents, you’re probably hearing some version of this on repeat—from the news, from your clients, and maybe even from that little voice in your head.But here’s the thing nobody’s telling you…Some agents are still absolutely crushing it.
They’re closing deals. Picking up listings. Getting offers accepted. Cashing commission checks while others are stuck whining about the market.
How?
Because they’ve stopped blaming the market…and started mastering the message.
The Real Reason Most Agents Are Struggling
It’s not just the rates. It’s not just the inventory. It’s that they never learned how to create demand. They’ve spent their careers reacting to market conditions instead of commanding attention regardless of them. They only know how to win when the game is easy.
But real pros? They win when it’s hard.
They don’t wait for “perfect” conditions. They create opportunities with better messaging, better positioning, and better systems. And that’s where this gets exciting for you. Because if you’ve been coasting, panicking, or second-guessing yourself—this is your wake-up call. You can turn this market into the best opportunity you’ve ever had.
Three Shifts You Can Make Today (That Top Agents Already Are)
If you want to stop feeling like a victim of the market and start winning again, here’s where to start:
1. Don’t Sell Homes. Sell Certainty.
Buyers and sellers don’t want homes right now—they want clarity. They want someone to tell them, “You’re not making a mistake. ”They want someone who makes them feel smart, safe, and in control.
So stop talking rates. Stop quoting headlines. Start talking about why it still makes sense to move—and what they risk by waiting. “The right house is about fit, not financing. And if the perfect home hits the market tomorrow, will you be ready—or still stuck in hesitation?”
2. Turn Scarcity Into Strategy
Low inventory isn’t a problem. It’s a positioning tool. When listings are scarce, demand rises. When demand rises, urgency follows. That’s basic economics—and your clients need to understand it.Smart agents are using this moment to drive decisions.
“There are only 3 homes in this price range right now. If you don’t act fast, you’ll be competing hard when one more buyer wakes up. ”Create scarcity, frame it properly, and you’ll turn hesitation into action.
3. Stop Sounding Like Everyone Else
In a noisy market, volume doesn’t cut through. Value does. The agents who are winning right now are doing it with better messages. Stronger calls to action. Smarter campaigns. More human connection.
They’re not sending mass emails that sound like everyone else. They’re telling real stories. Highlighting unique value. Being bold with their offers. They’re plugged into what’s actually working—and leaving the rest behind.
The Big Truth: It’s Not the Market. It’s the Mindset.
There are agents in your zip code right now who are thriving. Not because they got lucky. Not because they have better leads.
Because they’ve got the right framework. They know what to say. How to say it. And how to stay sharp when others shrink back. That’s what we teach. That’s what we live. And that’s what I show every single day on Facebook.
So if you’re tired of feeling like you’re falling behind…If you want to learn what top agents are doing right now to win listings, win buyers, and win big…
Follow me on Facebook today: facebook.com/gregluthercoaching
You’ll get real-time strategies, motivation that actually moves the needle, and proof that this can be your breakout year—no matter what the news says.
To your unstoppable success,
Greg Luther
Greg Luther Coaching
