Here’s the truth about today’s real estate market: If you’re not using video, you’re invisible.
And I don’t mean cinematic drone shots or $1,000 listing tours. I’m talking about simple, personal videos that build trust, spark conversation, and make you the obvious choice before the first appointment ever gets booked.
Because real buyers and sellers don’t just want an agent. They want someone they feel connected to. Someone they recognize. Someone they’ve seen before they need to make a decision.
That’s what video does—and no, it doesn’t have to be complicated. In fact, there are just 3 types of videos you can start filming today that will separate you from 90% of your competition.
- The Testimonial Video (a.k.a. Your Social Proof Superpower)
Most agents collect reviews and leave them sitting on Zillow. But smart agents turn those reviews into revenue.
How?
They ask happy clients to share a short, casual video on their phone: “Working with Greg was the best part of our home-buying process. He explained everything, found us the perfect place, and made it so much easier than we expected.”
That 15 seconds of praise? More powerful than any script you could write. Because when your prospects hear someone like them talking about how you delivered—they believe it.
Post it on Facebook. On YouTube. On Instagram Reels. On your website. In your follow-up messages. It’s not about ego—it’s about evidence.
- The “Local Hero” Video (a.k.a. Instant Community Authority)
You want to become the most known agent in your area? Start spotlighting others. Create a simple weekly or monthly video where you feature:
- A local business owner
- A teacher or coach in the community
- A neighborhood event or local charity
Example:
“Hey friends, I’m here at Joe’s Java Hut—voted best latte in town three years in a row. Joe’s been serving the community for 18 years, and I just had to highlight the work he’s doing…”
Boom.
Now your brand is attached to generosity, visibility, and local connection. People start sharing your video—not because it’s about you, but because it’s about them. And you build name recognition without feeling like a walking billboard.
- The “What to Expect” Video (a.k.a. Trust Before Transaction)
Want to eliminate client anxiety? Reduce ghosting? Speed up decisions? Create short, clear videos that answer common questions before they ask them.
Like:
- “Here’s what to expect at your first buyer consultation”
- “How we price your home to sell in this market”
- “The 3 biggest mistakes sellers make (and how I help you avoid them)”
These videos do two powerful things:
- Educate your prospects so they feel smart, not scared.
- Position you as the guide, not the chaser.
Suddenly, you’re the agent who “has it together.”
Who communicates clearly.
Who leads like a pro.
And that makes people want to work with you—before they even meet you.
Don’t Let Fear or Perfection Stop You
You don’t need a ring light. You don’t need perfect hair. You don’t need to memorize anything. You need your phone, your face, and your voice. Authenticity beats polish. Every time.
And the agents who are getting listings, winning buyers, and dominating their local market? They’re not hiding behind Canva graphics and stock quotes.
They’re turning on the camera and showing up. Even when it’s awkward. Even when they’re nervous. Even when they mess up their words. Because that’s what builds real trust in this market.
Want to See This in Action?
I break this all down—with real examples, video templates, and easy prompts—on my YouTube channel.
Follow me on YouTube right now and you’ll get:
- Real agent videos you can model
- The best video formats for trust and conversion
- Simple scripts and intros that feel natural
- Confidence boosts and tech-free walk-throughs to help you hit “record” today
You’ve already got everything you need.
Now let’s put you in front of the people who need you most.
To your unstoppable success,
Greg Luther
