You ever hang up the phone and think, “Ugh, that didn’t land right”?
You didn’t mean to sound pushy. You weren’t trying to be awkward. But something about your tone, your phrasing, or your message just felt… off. That’s not your fault. It’s your language.
Because most agents are walking around using outdated, worn-out, overly “salesy” phrases that make buyers and sellers pull away instead of lean in.
So today, I want to show you exactly how to flip the script—literally—so you build trust, not tension… and finally start hearing yes more often.
Salesy Phrase #1: “Just checking in…”
This is the go-to for nervous agents everywhere. But it translates to: “I have nothing valuable to say… but I still want your business.”
Let’s be clear—buyers and sellers don’t want to be checked on. They want to feel supported, informed, and guided.
Say this instead:
“I came across something I thought you’d want to see.”
“Quick heads up—I have a strategy that could really help based on your timing.”
“I’ve been watching the numbers, and there’s a shift you should know about.”
See the difference? Now you’re bringing value, not begging for attention.
Salesy Phrase #2: “Are you ready to move forward?”
It sounds like a closer… but it lands like a trap. Buyers and sellers hear this and think, “Uh-oh, I’m about to get pushed into something I’m not ready for.”
Say this instead:
“Does this feel like the right direction for you?”
“Want to explore the next step together?”
Now you’re partnering with them—not pressuring them. It builds safety, not resistance. And in today’s market? Safety closes deals.
Salesy Phrase #3: “This is a great opportunity.”
You mean well. But let’s be honest—everyone says this. And your client’s thinking, “Says who? Prove it.”
Say this instead:
“Based on what you told me, this checks a lot of your boxes—want to break it down together?”
“Inventory like this doesn’t stick around long, and I don’t want you to miss out if it fits.”
Now you’re anchoring it in their priorities, not your opinion. You’re not just pushing a house—you’re connecting the dots.
Salesy Phrase #4: “We’ll circle back next week.”
Translation: “I don’t have a plan, and I hope you forget about this.”
Say this instead:
“Let’s touch base Thursday. That gives us time to see if anything new pops up—and it’ll keep you ahead of the weekend rush.”
See what happened? You gave them a reason and a timeline. You’re showing leadership, not drifting along.
Why This Works (Even If You’re Nervous)
You don’t need a velvet voice or Hollywood charisma to be effective. You just need language that does three things:
- Builds clarity
- Creates confidence
- Puts the client first
When your words show that you listen… understand… and have a plan… People follow you. They trust you. And they buy with you.
Want the Full Language Breakdown?
Every week, I go deep into this on my YouTube channel.
You’ll learn:
- The words top agents use to lead high-dollar conversations
- Phrases that melt objections without pressure
- How to talk like a pro—even if you’re brand new
And the best part? These aren’t theories. They’re real scripts, from real agents, getting real closings.
Because in this business, your words are your weapon. Let’s sharpen them.
To your unstoppable success,
Greg Luther
