The Market Isn’t Broken—But Your Strategy Might Be

If you’ve got listings that aren’t moving…
If sellers are starting to get twitchy…
If your inbox is filling with “any updates?” texts every morning…

You’re not alone. But you’re not powerless either.

Because what most agents call a “market slowdown” is really a messaging breakdown.

Here’s the truth: Homes are still selling. Buyers are still buying. Deals are still getting done. But not for agents who are relying on hope, vague feedback, and “wait and see” game plans.

So if your listing is getting showings but no offers—or worse, no showings at all—let’s fix it fast.

Because we’re halfway through the summer window, and every day you let that listing sit, it loses leverage, interest, and money.

Here’s What Most Agents Get Wrong:

They think price is the only reason a house doesn’t sell. Wrong.

Price matters—but it’s not the whole story.

In fact, I’ve seen homes overpriced by $25K still sell in days…While others that were “fairly priced” sat for months with zero traction.

Why? Because buyers don’t just buy homes. They buy stories. They buy experiences. They buy perceived value. And when you list a home like it’s a leftover on the MLS buffet, it gets treated that way.

Problem #1: Your Photos Are Tired (Or Terrible)

Buyers aren’t reading. They’re scrolling. And if your photos don’t stop the scroll, they won’t stop the car either.

Ask yourself:

• Does the first photo actually grab attention?
• Are you showing lifestyle or just layouts?
• Is the lighting helping—or hurting?

If your listing starts with a dark corner of the living room and ends with 37 photos of the same bathroom tile… you’re losing eyeballs before they even call.

This is fixable. Fast.

Stage it differently. Reshoot it. Replace the order. Feature what makes this home stand out, not what makes it average.

Problem #2: You’re Telling, Not Selling

Most listings sound like this: “3-bedroom, 2-bath home in a great location. Open floor plan. Large backyard. Don’t miss this one!”

Yawn.

That’s not marketing—that’s typing. Your description needs to create emotion, not just list features.

Try this:

“Imagine summer nights on the patio while the kids play in the yard. Or cozy mornings in a sunlit kitchen with coffee and quiet. This isn’t just a house—it’s a lifestyle upgrade waiting to happen.”

See the difference? One lists specs. The other sells the dream.

Problem #3: You’re Letting the Seller Run the Show

I get it—your seller thinks their house is worth more. They’re proud. Emotional. Maybe even difficult. But they hired you to lead. If the house hasn’t moved in 3 weeks, you can’t keep saying, “Let’s give it a little more time.”

You need to have the real conversation: “Here’s what the market is saying. And here’s what we need to do to reset momentum.”

Not tiptoe. Not sugarcoat. Lead. With facts. With confidence. With urgency.

Because every day you delay that pricing conversation is a day they lose another $500, $1,000, or more. And when you bring solutions—not just updates—you protect your credibility and your commission.

Problem #4: You’re Invisible Between the Posts

Most agents post the listing once on Facebook and call it good. But attention doesn’t work that way. You’ve got to drip it out, break it down, repackage and repeat:

• “Just listed” post
• Video walkthrough
• “Hidden features you’ll love” reel
• Neighborhood spotlight
• Buyer feedback post
• Open house countdown

Each one with a new angle. Each one with a new CTA. Each one keeping that property front-of-mind—not buried in the algorithm.

You Still Have Time—If You Take It Seriously Now

This market isn’t forgiving. It doesn’t care how nice the home is. It cares how well you market it.

If your listing isn’t selling, don’t panic. Reframe. Rethink. Relaunch.

And if you want to see exactly how the top agents in my Inner Circle are fixing stale listings, getting fresh offers, and turning frustrated sellers into raving fans…

Follow me on Facebook today: facebook.com/gregluthercoaching

You’ll see the templates. You’ll hear the scripts. You’ll watch the turnaround happen in real time. Because the agents who win this summer aren’t making excuses. They’re making adjustments.

To your unstoppable success,

Greg Luther