Most agents think the goal is to “price it right.”
I’m going to show you how to price it higher — and get it.

Sounds crazy? Not if you understand target marketing and how to position a property for maximum perceived value.

See, the problem isn’t overpriced listings — the problem is underperforming agents who have no idea how to find the right buyer. There’s a reason two identical homes can sell for wildly different prices. It’s not about luck. It’s about strategy.

Let’s talk about what 90% of agents still do.

• Take a few pics (half of them blurry).
• Toss it on the MLS.
• Maybe slap it on Zillow and hope for the best.

That’s not marketing. That’s dumping inventory and praying the market responds. And guess what? That approach NEVER fetches top dollar.

If you want to help your sellers win, and if you want to become the go-to agent in your area, you need to stop thinking like a listing agent and start thinking like a marketer.

Target marketing is exactly what it sounds like: You identify who would pay the most for this property, and then you aggressively put that property in front of them.

Let’s say you have a single-story home with no stairs, in a quiet neighborhood close to a hospital. You know who wants that?

• Retired couples.
• Downsizers.
• Medical professionals.

Your job is to figure that out, and then use online ads, direct mail, email campaigns, and referral channels to target those specific groups.

You don’t need more buyers. You need the right buyer — the one who sees the value, feels the urgency, and is willing to pay a premium.

Here’s what no one tells your clients: Value is subjective.

The house isn’t “worth” $500,000. It’s worth whatever a buyer is willing to pay. And the better the buyer match, the higher that number goes.

A family who’s been dying to get into that school district will pay more.
A doctor who needs to live five minutes from the hospital will pay more.
A couple with aging parents will pay more for a main-floor bedroom.

That’s the power of emotional alignment. And that’s what target marketing creates.

I’ve seen homes sell for $25K, $50K, even $75K over what the “comps” suggest — simply because the right buyer was matched with the right message.

Here’s the math most agents never do:

• Bad marketing = more time on market, multiple price drops, buyer concessions, frustrated sellers.
• Smart marketing = fast sale, motivated buyers, stronger terms, higher net proceeds.

Which one do you think gets you more referrals? Better reviews? Repeat clients?

Which one builds your brand and blows up your pipeline?

You already know the answer.

The agent who knows target marketing doesn’t just “sell homes” — they engineer outcomes. They don’t beg for price reductions — they build perceived value and drive demand.

If you want to start commanding top dollar, here’s what you need to do:

• Learn how to profile ideal buyers.
• Get crystal clear on who would pay the most — and why.
• Build marketing funnels designed to reach and convert those specific people.
• Stop treating homes like products and start treating them like solutions to a buyer’s problem.

When you do that, price becomes a flex point, not a ceiling.

The agents who thrive in today’s market don’t follow the herd. They outthink it. And the first step to doing that is getting in the room with people who understand what’s really working.

Join My Priority List at www.gregsprioritylist.com.  You’ll get a private sneak peek at my new documentary, Real Estate Rescue, and early access to elite-level training and events that show you exactly how to dominate your market without relying on tired MLS strategies.

The days of hoping a buyer stumbles across your listing are over. It’s time to take control. Join the list now and learn how to sell for more than anyone thought possible — including your seller.

To your unstoppable success,

Greg Luther