You’ve heard it.
“My cousin’s an agent…”
“I have a friend in real estate…”
“We’re thinking of going with someone from church.”
You do all the work. You run the comps. You map the strategy. And then — boom — they ghost you for someone they know socially.
It sucks. But you know why it keeps happening?
Because the public still thinks all agents are the same — and most agents do a piss-poor job of proving otherwise.
And The Sad Truth…Most Agents ARE the Same
Before we point fingers at buyers and sellers, let’s look in the mirror.
Most agents:
- Use the same script
- Offer the same marketing
- Say the same things at every appointment
- And hide behind the same weak promises
So when a consumer compares you to someone else — even their cousin who just got licensed last week — they think it’s all interchangeable.
Why? Because nobody’s showing them the difference.
You want to win more deals? Stop blending in and start standing out.
Same License ≠ Same Results
Let me put it in perspective: You can hire a $75/hour attorney who just passed the bar. Or you can hire the $1,000/hour expert who’s been dominating courtrooms for 20 years.
Both went to law school. Both passed the same test. But you’re not getting the same outcome.
Real estate is no different. We all have the same license… but that’s where the similarity ends.
Some agents are marketers. Negotiators. Problem-solvers. Others are just happy to post a listing on the MLS and pray.
Which one are you?
What Real Clients Actually Want
Clients aren’t looking for a “nice agent.”
They want someone who:
- Has a plan
- Has an edge
- And most importantly… gets results
They don’t care about your years of experience if you can’t prove what those years have taught you. They don’t care how many homes you’ve sold if you can’t help them win in this market.
If your listing presentation looks like everyone else’s, you lose. nIf your marketing sounds like everyone else’s, you lose. Your job is to show — not tell — why you’re the best option.
You Can’t Afford to Be the “Friendly Secret Agent”
If you’re not making noise in your market, you’re invisible.
Too many agents try to be “humble” or “low key” — and then wonder why they’re getting passed over for the loudmouth who can’t negotiate a nap schedule. Don’t be arrogant. But don’t be invisible either.
You need to be the one showing up in:
- Their mailbox
- Their Facebook feed
- Their YouTube suggestions
- Their dinner table conversations
Be everywhere — or be forgotten.
How to Position Yourself as the Obvious Choice
Here’s what top agents do (hint: it’s what Greg teaches):
- They show case studies, not just testimonials
- They explain strategy, not just sales volume
- They present a process, not just a personality
- They back it all up with confidence — not clichés
You don’t need to convince everyone. You just need to differentiate yourself from “the cousin.” And the moment you do, you become the professional — not the option.
If you’re sick of being compared to amateurs and want to start winning business by standing out — not selling out…
This is where serious agents sharpen their message, upgrade their marketing, and stop getting passed over by people who “know someone.”
Join the community. Watch the training. And stop being just another name with a license.
To your unstoppable success,
Greg Luther
