by Greg Luther | Jul 24, 2025 | Real Estate Coaching
Ever walk into a listing appointment and the seller proudly announces: “We just spent $20,000 on new tile and a wine fridge — that should add at least $30,000 to the value, right?” Cue the awkward silence. Most homeowners have no idea which improvements help them get...
by Greg Luther | Jul 22, 2025 | Real Estate Coaching
You ever bring a buyer to a new construction site, let them “browse,” and suddenly the sales rep is shaking their hand and handing them a clipboard? Boom. You’re out. No commission. No control. No clue what just happened. New construction should be one of the best...
by Greg Luther | Jul 17, 2025 | Real Estate Coaching
You’ve heard it. “My cousin’s an agent…” “I have a friend in real estate…” “We’re thinking of going with someone from church.” You do all the work. You run the comps. You map the strategy. And then — boom — they ghost you for someone they know socially. It sucks. But...
by Greg Luther | Jul 15, 2025 | Real Estate Coaching
Want to blow a real estate deal sky high? It’s easy. Follow these 5 simple steps, and you’ll frustrate your seller, scare away buyers, and maybe even end up apologizing to your broker. Too many homeowners — and let’s be honest, too many agents — walk into a sale...
by Greg Luther | Jul 10, 2025 | Real Estate Coaching
Most homeowners have no idea how to prepare a house for sale. And most agents are too scared to tell them. They walk through with a polite smile, ignore the mess, avoid mentioning the weird smell, and pray the photos will “turn out okay.” Meanwhile, the house sits. If...
