by Greg Luther | Jul 8, 2025 | Real Estate Coaching
Most agents think the goal is to “price it right.” I’m going to show you how to price it higher — and get it. Sounds crazy? Not if you understand target marketing and how to position a property for maximum perceived value. See, the problem isn’t overpriced listings —...
by Greg Luther | Jul 3, 2025 | Real Estate Coaching
You ever feel like your clients are working against themselves? Sellers want top dollar… Buyers want a deal… And somehow, they expect the same MLS to deliver both. The smartest way to work real estate is to sell ON the market and buy OFF the market. It’s not a slogan....
by Greg Luther | Jul 1, 2025 | Real Estate Coaching
The appraised value of a home is not the market value. Not even close. If you’ve been relying on appraisals to set expectations, justify prices, or steer the deal — you’re already losing. You could get three different appraisals on the same house and end up with three...
by Greg Luther | Jun 26, 2025 | Real Estate Coaching
The Market Isn’t Broken—But Your Strategy Might Be If you’ve got listings that aren’t moving… If sellers are starting to get twitchy… If your inbox is filling with “any updates?” texts every morning… You’re not alone. But you’re not powerless either. Because what most...
by Greg Luther | Jun 24, 2025 | Real Estate Coaching
You show the homes. You answer every question. You follow up like a pro. And just when it feels like they’re ready to go… “We’re just going to wait.” Cue the silence. Cue the frustration. Cue the sinking feeling in your gut. Because you didn’t just lose a buyer....
