by Greg Luther | Apr 13, 2025 | Real Estate Coaching
Competing on price is a race to the bottom. Here’s how the pros win without discounting. If your biggest selling point is “I’ll do it for less,” you’ve already lost. Because competing on price doesn’t position you as the best choice. It positions you as the cheapest...
by Greg Luther | Apr 10, 2025 | Real Estate Coaching
It’s not about the property—it’s about the positioning. You’ve probably heard this one before: “The house is too dated.” “Buyers want move-in ready.” “This one’s going to be a tough sell.” That’s what most agents say when they walk into a house with green shag carpet,...
by Greg Luther | Apr 8, 2025 | Real Estate Coaching
The truth hurts… but not as much as running out of money. Let’s have a real conversation. Not the polite, sugar-coated version you hear at real estate conferences. Not the Instagram-filtered version that shows off big closings and fancy lockbox selfies. I mean the...
by Greg Luther | Apr 3, 2025 | Real Estate Coaching
Most agents keep taking bad deals because they’re broke… not because they’re busy. Let’s be honest. You’ve had clients you wish you could have walked away from. The ones who drain your energy, fight you on every detail, ignore your advice, call at all hours, and then...
by Greg Luther | Mar 27, 2025 | Real Estate Coaching
Dear Friend, Let me ask you a question… How do you get a complete stranger to trust you before you even shake their hand? Because, let’s face it, in real estate, trust is everything. Buyers aren’t going to choose you to help them make the biggest purchase of their...
