by Greg Luther | Apr 28, 2025 | Real Estate Coaching
It’s not the market. It’s not competition. It’s your calendar—and your body. You’ve heard all the warnings before: “The market’s cooling down.” “There’s more competition than ever.” “You need more leads if you want to survive.” But let’s set the record straight. The...
by Greg Luther | Apr 24, 2025 | Real Estate Coaching
The real reason leads ghost you—and how to flip the script fast. Let’s talk about the most frustrating part of real estate. No, it’s not paperwork. It’s not nosy neighbors at open houses. It’s not even lowball offers. It’s leads that disappear. You know the ones. They...
by Greg Luther | Apr 22, 2025 | Real Estate Coaching
It’s the “go-to plan” for broke agents who don’t know any better. You hear it all the time: “I just need to get a few rentals under my belt.” “That’s my retirement plan—passive income.” “I want to start building wealth, so I’m looking for a duplex.” If you’re a real...
by Greg Luther | Apr 17, 2025 | Real Estate Coaching
No shady stuff—just smart, strategic influence. Let’s get something straight right up front: You don’t win in real estate by being the nicest agent in the room. You win by being the smartest, sharpest, and most strategic. And if you’ve been in this business long...
by Greg Luther | Apr 13, 2025 | Real Estate Coaching
Competing on price is a race to the bottom. Here’s how the pros win without discounting. If your biggest selling point is “I’ll do it for less,” you’ve already lost. Because competing on price doesn’t position you as the best choice. It positions you as the cheapest...
by Greg Luther | Apr 10, 2025 | Real Estate Coaching
It’s not about the property—it’s about the positioning. You’ve probably heard this one before: “The house is too dated.” “Buyers want move-in ready.” “This one’s going to be a tough sell.” That’s what most agents say when they walk into a house with green shag carpet,...
