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Why You Should Never Compete on Price (and What to Do Instead)

Why You Should Never Compete on Price (and What to Do Instead)

by Greg Luther | Apr 13, 2025 | Real Estate Coaching

Competing on price is a race to the bottom. Here’s how the pros win without discounting. If your biggest selling point is “I’ll do it for less,” you’ve already lost. Because competing on price doesn’t position you as the best choice. It positions you as the cheapest...
How to Make a Fortune Selling Ugly Houses (Even in a Pretty Neighborhood)

How to Make a Fortune Selling Ugly Houses (Even in a Pretty Neighborhood)

by Greg Luther | Apr 10, 2025 | Real Estate Coaching

It’s not about the property—it’s about the positioning. You’ve probably heard this one before: “The house is too dated.” “Buyers want move-in ready.” “This one’s going to be a tough sell.” That’s what most agents say when they walk into a house with green shag carpet,...
Stop Lying to Yourself: You Don’t Love the Hustle—You Just Don’t Have a Backup Plan

Stop Lying to Yourself: You Don’t Love the Hustle—You Just Don’t Have a Backup Plan

by Greg Luther | Apr 8, 2025 | Real Estate Coaching

The truth hurts… but not as much as running out of money. Let’s have a real conversation. Not the polite, sugar-coated version you hear at real estate conferences. Not the Instagram-filtered version that shows off big closings and fancy lockbox selfies. I mean the...
What If You Had the Freedom to Say “No” to the Wrong Clients?

What If You Had the Freedom to Say “No” to the Wrong Clients?

by Greg Luther | Apr 3, 2025 | Real Estate Coaching

Most agents keep taking bad deals because they’re broke… not because they’re busy. Let’s be honest. You’ve had clients you wish you could have walked away from. The ones who drain your energy, fight you on every detail, ignore your advice, call at all hours, and then...
How to Instantly Build Trust with Clients (Even Before You Meet Them)

How to Instantly Build Trust with Clients (Even Before You Meet Them)

by Greg Luther | Mar 27, 2025 | Real Estate Coaching

Dear Friend, Let me ask you a question… How do you get a complete stranger to trust you before you even shake their hand? Because, let’s face it, in real estate, trust is everything. Buyers aren’t going to choose you to help them make the biggest purchase of their...
The One Marketing Technique That Adds Thousands to Every Sale

The One Marketing Technique That Adds Thousands to Every Sale

by Greg Luther | Mar 25, 2025 | Real Estate Coaching

Dear Friend, Let me ask you something… When was the last time one of your listings sparked a bidding war? I’m talking about buyers falling over themselves, making offers above asking, waiving contingencies, and begging your seller to accept their deal. If that sounds...
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