by Greg Luther | May 15, 2025 | Real Estate Coaching, Uncategorized
So Why Are Some Agents Still Crushing It?” The headlines are screaming doom. “Inventory at Record Lows!” “Rates Hit New Highs!” “Buyers Backing Out in Droves!” If you’re like most agents, you’re probably hearing some version of this on repeat—from the news, from...
by Greg Luther | May 13, 2025 | Real Estate Coaching, Uncategorized
And the Best Time for You to Be a Hero” If you’re working with buyers right now, you’ve probably seen it. The hesitation. The second-guessing. The deer-in-headlights look when they hear the latest mortgage rate or see how few listings are actually available. May...
by Greg Luther | May 8, 2025 | Real Estate Coaching, Uncategorized
Every year, without fail, most agents make one crippling mistake this month—and it costs them thousands in missed opportunities. They coast. They dabble. They “stay busy” without staying focused. And by the time they realize they’ve wasted May and the summer deals are...
by Greg Luther | May 6, 2025 | Real Estate Coaching, Uncategorized
Let’s get something straight: if you’re using social media like a ghost, if your posts feel more like wallpaper than a magnet, and if your “marketing” is getting likes from your mom and your dog’s Instagram account, you’re not a secret weapon—you’re a secret agent....
by Greg Luther | May 1, 2025 | Real Estate Coaching, Uncategorized
(Without Looking Like Everyone Else) It happens every year. The second week of May hits, and your inbox starts overflowing with the same thing from every agent in town: “Happy Mother’s Day!” “To all the moms out there, we celebrate you!” A stock photo. A generic...
