(Without Looking Like Everyone Else)

It happens every year.The second week of May hits, and your inbox starts overflowing with the same thing from every agent in town:

“Happy Mother’s Day!”
“To all the moms out there, we celebrate you!”
A stock photo. A generic message. A sea of sameness.

Most of it gets ignored.

Because “Happy Mother’s Day” isn’t a strategy. It’s a placeholder.
And in a business built on connection, copying and pasting a Hallmark card just won’t cut it.

If you want to actually stand out this year…If you want to connect in a way that builds your brand, deepens trust, and sparks conversations…Then let’s do something different.

The Problem With Most Mother’s Day Marketing

It’s well-intentioned—but forgettable. Everyone’s doing the same thing. And the truth is, real estate is an emotional business. You’re not just selling homes. You’re guiding people through major life transitions.

So if you’re going to use a holiday like Mother’s Day as a marketing moment, you’ve got to do more than check a box. You need to make people feel something.That doesn’t mean being sappy. It means being human.

Here are three proven ideas that actually create results—and won’t make your audience roll their eyes.

1. Spotlight a Local Mom Who Inspires You

Instead of making it about you, turn the spotlight on someone else.

Reach out to a client, colleague, or community leader who’s making a difference. Interview her. Share her story. Shine a light on her strength, sacrifice, and success. Make your post about her—not about real estate.

You’d be amazed how fast those stories get shared, commented on, and remembered.

One of my agents shared a heartfelt video about a single mom she helped find her very first home. That video got three referrals in one week—and one of them listed on the spot.

2. Run a “What Mom Taught Me” Campaign

This one’s simple, but powerful.Share a lesson your mom taught you—and ask your followers to do the same.You’ll be stunned at how personal and beautiful the responses are.

Why does this work?

Because it makes your page feel real. It shows you’re not just about sales—you’re about connection, memory, and meaning.

3. Remind the World What You Do for Moms

Let’s not forget… you help moms win.

You help single moms buy their first place. You help growing families find the space they need. You help widowed grandmothers downsize and settle into peace.Use Mother’s Day to showcase those stories. They’re emotional. They’re authentic. And they’re powerful proof of what you bring to the table.

You don’t need a sales pitch. You just need a real story and a gentle reminder:“If you—or a mom you love—needs someone in their corner this season, I’m here to help.”

Here’s What This All Comes Down To:

Generic doesn’t get remembered.Real always wins.So don’t be another agent throwing up a pretty graphic and hoping it does the job. Be the one they feel something from. Be the one they remember. Be the one they call.

And if you want more creative, high-converting ideas like these?If you want to see exactly what the top agents in my Inner Circle are doing right now—what’s working, what’s getting results, and what’s helping them dominate even in a tight market?Then you need to get plugged into the right place.

Follow me on Facebook today:

You’ll get new ideas, weekly motivation, and a front-row seat to how today’s most successful agents are building massive momentum.

To your unstoppable success,

Greg Luther

Greg Luther Coaching