The Choice Is Yours.

Picture this…

It’s a sunny Saturday in June. You’re standing in a perfectly staged home, sunlight pouring in through the windows, and the smell of fresh flowers drifting from the kitchen island. A young couple walks in—nervous, excited, hopeful. They’ve been watching the market for months. Today, they’re ready to make a move.

And you?You’re ready to make a sale.

Because while most agents hit the snooze button this summer, you made a different choice. You didn’t retreat. You reloaded. You leaned in when others pulled back. You stayed visible, stayed sharp, and stayed ready.

That sale? That family? That commission?That’s the reward for making the right moves in May.

But let’s rewind…

Because right now, in this very moment, you’re standing at a fork in the road.

One path is well worn. It’s the easy road most agents take this time of year:

“I’ll ramp back up after Memorial Day.”
“No one really wants to list in the summer.”
“It’s vacation season—things always slow down.”

They tell themselves those things… and then wonder why July and August are dry as desert sand. Their phones stop ringing. Their pipeline dries up. Their confidence tanks. And by the time fall rolls around, they’re scrambling just to make ends meet.

But here’s the truth:Every excuse you accept in May costs you closings in June.And every action you take in May multiplies when the heat is on.

Summer is a stage. And it’s yours to command.

While your competition is sipping margaritas, getting “back to it next week,” and posting beach pics on Instagram…You can be locking in listings, writing offers, and cashing checks.This isn’t about hustle culture or glorifying burnout. It’s about momentum. The kind of momentum that sets you up for consistent closings, even in so-called “slow” seasons.Because if you build it now—you won’t have to chase it later.

Here’s your May Power Plan:

Let’s get tactical. Here are three simple ways to turn May into your launchpad for a wildly successful summer:

1. Revive the Dead Leads

You’ve got a goldmine sitting in your CRM right now—buyers who ghosted, sellers who hesitated, prospects who “weren’t ready.”

May is the perfect excuse to reach out:“Just a heads-up—inventory is tightening, and interest is ticking up again. Want to chat this week before prices jump?”You’re not bugging them—you’re serving them. Remind them what they wanted, why they called you in the first place, and what’s at stake if they keep waiting.

2. Make Sellers Fall in Love With Summer

Curb appeal? Better.
Lighting? Natural and flattering.
Showings? More flexible with school out and longer daylight hours.

Help sellers see the advantage. Show them how summer sales often attract better offers and faster timelines—when done right. Package your expertise like a pro and deliver the pitch like the trusted advisor you are.

3. Be Everywhere (While Others Vanish)

When agents “take the summer off,” the noise clears out. That’s your cue to turn up the volume.Send more. Post more. Be seen more.This is when your name becomes the only one people remember. When their neighbor says, “I’m thinking of selling,” you want your face to be the first they think of. And if you want a shortcut to staying sharp?

Plug Into the Source of Momentum: Greg Luther

Every day, Greg is dropping real-time strategies on Facebook. No fluff. No theory. Just field-tested scripts, marketing ideas, and mindset shifts that help agents like you win.

If you’re tired of guessing…
If you’re done feeling behind…
If you want the fire, the fuel, and the follow-through…

Then don’t just read this blog—take action.

Because what happens this summer depends on what you do this month.

Follow me on Facebook today and join the agents who are choosing a Summer Surge over a Summer Slump. facebook.com/gregluthercoaching

To your unstoppable success,

Greg Luther

Greg Luther Coaching