You ever feel like your clients are working against themselves?

Sellers want top dollar…
Buyers want a deal…
And somehow, they expect the same MLS to deliver both.

The smartest way to work real estate is to sell ON the market and buy OFF the market.

It’s not a slogan. It’s a strategy. And once you master it, you’ll start winning deals other agents never even saw coming.

Let’s start with the obvious.

When you’re selling a house, you want:

• Maximum exposure
• Multiple offers
• Competitive tension
• Buyers willing to overpay just to lock it down

That only happens when the property is on the open market and marketed properly.

Dumping it on the MLS isn’t enough. You need target marketing, video, social ads, database blasts — everything Greg teaches.

But here’s the part most agents miss: This only works for selling.

Trying to buy a home this way? Welcome to the bloodbath.

When your buyer is looking on the MLS like everyone else, you’re guaranteed:

• Bidding wars
• Contingency waivers
• Emotional fatigue
• And your client getting smoked by a cash offer from out of state

Sound familiar?

You’re not helping them win. You’re helping them compete — and they’re losing.
Now you’ve got an angry buyer, blown weekends, and a stack of offers that went nowhere.

That’s not how pros play this game.

Buying off-market means you control the inventory. You find deals before they hit the MLS. You eliminate competition. You negotiate like a sniper.

It also means:

• Better pricing
• Cleaner terms
• No pressure
• No drama
• And your buyer sees you as a rockstar

But here’s the kicker…

You’re not just helping your client — you’re building a pipeline of future sellers, because every off-market opportunity becomes a potential listing down the road.

Smart agents don’t chase inventory — they create it.

Want to know how Greg’s agents dominate?

They follow a simple system:

1. Sell listings on-market using premium exposure and marketing strategy.
2. Network like crazy to find off-market deals — investor groups, FSBOs, old expireds, neighborhood farming, targeted social ads.
3. Leverage both sides of the deal to win client trust, repeat business, and referrals.

• The average agent waits for the MLS to tell them what’s available.
• You create your own inventory.
• The average agent gets told, “We’re going to go with someone else.”
• You’re the one they chase.

The real reason this doesn’t often work…honestly, it’s because most agents are lazy.

They don’t want to go looking for off-market deals. They want Zillow to hand them leads. They want to slap a listing on the MLS and pray.

That’s why most agents don’t last — and the ones who do?
They’re the ones who outwork, outthink, and out-strategize the herd.

If you’re the kind of agent who wants to control inventory, negotiate with power, and build a reputation as someone who delivers results no one else can…

Subscribe to My YouTube Channel

That’s where I pull back the curtain and show agents how to:

• Find off-market deals fast
• Market listings like a pro
• And win business in ANY market, with ANY budget

No B.S. No classroom theory. Just the truth you wish someone taught you years ago.

Hit subscribe. Learn the moves. And start playing chess while the rest of your market plays checkers.

To your unstoppable success,

Greg Luther