You know the feeling…
You show five homes. They nod. Smile. Say things like, “This one’s close!” “We just need to sleep on it.” And then? Silence. No text. No call. No response. You follow up once… then again… then again…
Nothing.
Welcome to the ghost town of buyer indecision—where time-wasters, fence-sitters, and overwhelmed looky-loos hang out.
Now here’s a hard truth you probably need to hear: If you’re constantly getting ghosted, it’s not just them. It’s your follow-up strategy. Because real buyers don’t disappear without a reason. They disconnect because no one gave them a reason to stay engaged. That changes today.
First: Understand Why Buyers Vanish
It’s not always because they’re flaky.
Often, it’s one of these:
- They got spooked by rates.
- They’re overwhelmed with choices.
- They feel awkward because they didn’t love anything they saw.
- They’re quietly working with another agent and don’t want to say it.
- Or—they don’t think you can help them make the decision.
Tough pill, right? But the good news is… you can fix it. Fast.
Second: Stop Asking “Just Checking In…”
That phrase is the kiss of death. It screams: “I have no real reason to contact you, but I want to look like I’m working.” Buyers don’t need a check-in. They need a reason to re-engage. So here’s what you send instead:
The Re-Engagement Script That Gets Replies
“Hey [First Name], I saw something hit the market today that reminded me of what you were originally looking for—has anything changed on your end, or do you want me to shoot it over?”
Or this one:
“Quick heads up—one just came up that checks a lot of your boxes, but I’m guessing it’ll go fast. Want a sneak peek before it gets flooded?”
Now you’re giving them value. You’re showing leadership. You’re making it about them, not about your calendar. And guess what?
Even if they’re not ready, you’ve re-opened the door—and earned another shot at staying in the game.
Third: Match the Medium to Their Personality
Text ghosted you? Try video.
“Hey Sarah, just wanted to show you this one real quick—it’s got the wraparound porch and office you liked. I’ll shoot you the link, but wanted to make sure I didn’t miss a chance to get you in before it’s gone.”
Now they see your face. Hear your voice. Feel your energy. You’re not just another number in their inbox. You’re a pro who shows up like no one else.
Fourth: Don’t Be Afraid to Call It Out
One of the most powerful re-engagement lines I teach is: “I don’t want to be that annoying agent who keeps chasing you—but I also don’t want you to miss something amazing just because you didn’t know it hit the market.”
It’s honest. Human. Low pressure. And it re-establishes trust. Because the moment you stop sounding like a salesperson and start sounding like a real advisor—people listen.
This Works—If You Work It
You don’t need to burn through new leads every week. You need to resurrect the ones who already raised their hand.
And if you’re tired of chasing…
If you’re done being ghosted…
If you want to take control of the conversation again…
I’ve got an entire walkthrough on this inside my YouTube channel.
You’ll see:
- Word-for-word buyer re-engagement scripts
- Live examples from agents using these messages to book same-day showings
- A breakdown of why buyers ghost—and how to keep them engaged
Follow me on YouTube now for the tools, tactics, and tone that actually convert:
You don’t need to chase clients. You just need to communicate like the agent they can’t afford to ignore.
To your unstoppable success,
Greg Luther
