by Greg Luther | May 8, 2025 | Real Estate Coaching, Uncategorized
Every year, without fail, most agents make one crippling mistake this month—and it costs them thousands in missed opportunities. They coast.They dabble.They “stay busy” without staying focused.And by the time they realize they’ve wasted May and the summer deals are...
by Greg Luther | May 6, 2025 | Real Estate Coaching, Uncategorized
Let’s get something straight: if you’re using social media like a ghost, if your posts feel more like wallpaper than a magnet, and if your “marketing” is getting likes from your mom and your dog’s Instagram account, you’re not a secret weapon—you’re a secret agent....
by Greg Luther | May 1, 2025 | Real Estate Coaching, Uncategorized
(Without Looking Like Everyone Else) It happens every year.The second week of May hits, and your inbox starts overflowing with the same thing from every agent in town: “Happy Mother’s Day!” “To all the moms out there, we celebrate you!” A stock photo. A generic...
by Greg Luther | Apr 28, 2025 | Real Estate Coaching
It’s not the market. It’s not competition. It’s your calendar—and your body. You’ve heard all the warnings before: “The market’s cooling down.” “There’s more competition than ever.” “You need more leads if you want to survive.” But let’s set the record straight. The...
by Greg Luther | Apr 24, 2025 | Real Estate Coaching
The real reason leads ghost you—and how to flip the script fast. Let’s talk about the most frustrating part of real estate. No, it’s not paperwork. It’s not nosy neighbors at open houses. It’s not even lowball offers. It’s leads that disappear. You know the ones. They...
by Greg Luther | Apr 22, 2025 | Real Estate Coaching
It’s the “go-to plan” for broke agents who don’t know any better. You hear it all the time: “I just need to get a few rentals under my belt.” “That’s my retirement plan—passive income.” “I want to start building wealth, so I’m looking for a duplex.” If you’re a real...
