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Stop Lying to Yourself: You Don’t Love the Hustle—You Just Don’t Have a Backup Plan

Stop Lying to Yourself: You Don’t Love the Hustle—You Just Don’t Have a Backup Plan

by Greg Luther | Apr 8, 2025 | Real Estate Coaching

The truth hurts… but not as much as running out of money. Let’s have a real conversation. Not the polite, sugar-coated version you hear at real estate conferences. Not the Instagram-filtered version that shows off big closings and fancy lockbox selfies. I mean the...
What If You Had the Freedom to Say “No” to the Wrong Clients?

What If You Had the Freedom to Say “No” to the Wrong Clients?

by Greg Luther | Apr 3, 2025 | Real Estate Coaching

Most agents keep taking bad deals because they’re broke… not because they’re busy. Let’s be honest. You’ve had clients you wish you could have walked away from. The ones who drain your energy, fight you on every detail, ignore your advice, call at all hours, and then...
How to Instantly Build Trust with Clients (Even Before You Meet Them)

How to Instantly Build Trust with Clients (Even Before You Meet Them)

by Greg Luther | Mar 27, 2025 | Real Estate Coaching

Dear Friend, Let me ask you a question… How do you get a complete stranger to trust you before you even shake their hand? Because, let’s face it, in real estate, trust is everything. Buyers aren’t going to choose you to help them make the biggest purchase of their...
The One Marketing Technique That Adds Thousands to Every Sale

The One Marketing Technique That Adds Thousands to Every Sale

by Greg Luther | Mar 25, 2025 | Real Estate Coaching

Dear Friend, Let me ask you something… When was the last time one of your listings sparked a bidding war? I’m talking about buyers falling over themselves, making offers above asking, waiving contingencies, and begging your seller to accept their deal. If that sounds...
Why Real Estate Is Still the Fastest Path to Wealth If You Do It Right

Why Real Estate Is Still the Fastest Path to Wealth If You Do It Right

by Greg Luther | Mar 20, 2025 | Real Estate Coaching

Dear Friend, You didn’t get into real estate just to sell houses. Sure, closings and commissions are great—but deep down, you got into this business because you saw the opportunity to build real wealth and create a life of freedom and security. Yet, if you look...
Why Most Real Estate Ads Fail And How to Make Yours Work

Why Most Real Estate Ads Fail And How to Make Yours Work

by Greg Luther | Mar 18, 2025 | Real Estate Coaching

Dear Friend, Let me ask you something… How much money have you thrown at ads that brought in ZERO results? You post a fancy-looking listing ad. You boost it on Facebook. Maybe you even pay for some Google Ads. And what happens? Crickets. No calls. No leads. No offers....
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